The company did seriously work to up its game of either removing or providing context to misinformation related to both the election and the pandemic, but mainly as a result of repeated pressure from employees, the media and the public at large. After all, Uncle Gary’s coronavirus conspiracy theories weren’t going to ‘like’ themselves! Perhaps this was when Boomers finally accepted the necessarily digital nature of the pandemic world and decided to give in and scroll Facebook on their phones instead of their computers.
The app saw a bit of a spike in an otherwise steady stream of downloads in May. Facebookįacebook followed just behind Snapchat with 42 million total downloads. In fact, it’s entirely conceivable that within the next few years Snap will be less of a social media company and more of a camera company, offering its Camera Kit to other developers and brands that want to utilize Snap’s AR technology for their own ends. With over 43 million downloads, Snap has maintained a steady growth, particularly as its augmented reality technology, known to users largely as Lenses, has become top of the line. What is perhaps unexpected is that Snapchat downloads exceed that of Facebook in the United States this year. presidential election, Instagram, along with Facebook, also debuted a Voting Information Center to help users combat misinformation.
From Reels to Instagram’s new in-app Shop, from extending the IGTV limit to 4 hours long to its Guides feature that started out to provide mental health resources during the height of the pandemic but has since morphed into a way to introduce more long form content to the platform, Instagram is finding all sorts of fun new ways to keep us scrolling. The app has seen some iterations this year, taking on the Facebook ethos of a one-stop-shop. Instagram comes in second at 57.5 million total downloads. So while I get to laugh at funny videos or pointed jokes, I also get to learn about new topics through fast-paced media” ~ My Gen Z sister. “TikTok is enjoyable because the algorithm works to meet my needs and interests.
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